Making The Most Of Your Lead Generation Strategy With A Zoho CRM And Elementor Integration

There are a couple of people that receive far less gratitude for their input in changing the world. Notable among them are the early humans, through whom we got to know what plants are edible and the ones that aren’t. They paid the ultimate price – perhaps some died – so we could know the difference between carrots and poisonous hemlock.

Another set of people that also deserves a place in the revolutionary hall of fame is the geeks that invented no-coding platforms like Elementor.

Before now, getting a website that does what you need it to do used to be a struggle. Either the developer couldn’t deliver what you have in mind exactly, or you’re faced with the unfortunate reality that your budget and your vision are incompatible.

With the introduction of Elementor, you can be your own web developer, copywriter, and content creator. This is all thanks to the simple drag-and-drop features that let you set up WordPress pages with no coding knowledge required. Pause for a moment: consider that level of power and control over your marketing efforts a platform like Elementor affords you… The reason no-code platforms are a top choice for web page designs goes beyond this, however.

Why Do Marketers Use No-code Platforms To Build Websites?

It reduces the burden on IT departments

No-code platforms bring decentralization into the website development game. They give virtually everyone with no technical background the power to whip up a website when needed. This can take the pressure off the IT department as they get the opportunity to focus on projects that require high-end technical skills.
If you run an early-stage company where you handle both marketing and IT, using no-code website development platforms helps you worry less, as you don’t have to pore through thousands of lines of code.

Delivery at the speed of light

Apart from the effort that one needs to code a website from scratch, it also takes a considerable period to put the different lines of codes together. Perhaps, you got unlucky and got some bug in the code… This will take extra time to debug before your website starts running.
With no-code platforms, however, the codes are already written. All you need to do is lift them to where you need them. The difference between typing pages of code and a simple drag-and-drop is several hours saved.

Olympic-gymnast level of flexibility

On some days, don’t you just envy professionals that work with machines, bricks, and mortar? For engineers, the math doesn’t change; for bricklayers, just follow the principles and you are good to go.
This is not saying every profession doesn’t have its struggles, but when yours has to do with humans with their constantly changing behaviors – as it is with marketing – flexibility is of the essence.
You must be able to modify your strategy every now and then when the need calls for it. This is another reason no-code platforms are preferable. Since most of the features have been lumped together like chunks of codes, you can move, remove and add widgets and other elements at will.

Why Choose Elementor?

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One major feature that makes Elementor a desirable plug-in for many people is the ability to design in real-time. Without this plug-in, the norm is to set your design elements and subsequently preview to see what their arrangement will look like. However, the features of Elementor allow you to simply drag and drop the widgets, resize, and arrange them as you see fit in real-time. This saves you time that the back and forth of previewing each time you modify the design would have cost you.

User-friendly Interface

One of the limitations of several tech products is their user interface. Regardless of how great the product is, if the user interface is not designed to appeal to the user and make the use of such a product intuitive and simple, the product will result in a poor user experience.

With Elementor, however, the user interface has been made simple to suit the needs of its non-coding target audience, which are usually marketers.

Dynamic Content

Emails have been the hallmark of the personalization of messages for a very long time. It however doesn’t end there. You can take personalization even further using the dynamic website content feature that Elementor offers.

You know prospects like to feel important and specially connected to the brand. So, imagine the impression it’ll make on your leads when they visit your web pages and they display content tailored towards their info – not in a spammy or scary way.

You can achieve this using the customer data you gathered. The steps involved include setting up a user-information widget to dynamic content on Elementor, and choosing the specific user information you will like to display.

Form Creator

Elementor has an in-platform form widget that allows you to build and customize forms to suit your website’s themes and inbound marketing goals. Opting for Elementor as your website builder means you need not integrate a separate form creator like Poptin. The Elementor Form Widget allows you to create forms running from lead-capturing tools to Contact Us forms.

Integrating Elementor with your Zoho CRM dashboard will automatically import the forms you created using Elementor.

Popup Pages Creator

Popups, when used well, can significantly boost your website’s user experience score. Popups often serve as a means of guiding users through your website’s process or spurring them to take the next action.

However, as an inbound-focused business, you need to learn the importance of not disrupting the user experience with obstructive and annoying popups.

Elementor has a popup feature that allows you to create intuitive and user-focused popups that can further endear your visitors to your website and move them further down the buyer’s journey. The platform offers you a wide range of popups to pick from – depending on your marketing goal.

Another upside to creating your popups with Elementor is that it allows you to determine the placement and color of your popups. This means you can test what works and place your popups for optimal performance.

You also get to determine the triggers and conditions for your popup – yet another feature that allows you to make it fully customer-focused.

Is Elementor all you need for your marketing strategy?

Short answer: no, you’ll need more than that.

Why is Elementor not enough? Just like no farmer harvests crops only to leave it in the open for pests, building a website with no CRM tool to manage customers’ data is a waste. Your website is a point of contact for your target audience to interact with your content and become your leads and eventual customers. It should also serve as a tool to collect contacts through forms and at the point of online purchase.

Standard marketing practice is to not lump together all these data but to sort them into different categories for nurturing, based on the stage each contact is in the buyer’s journey. CRM tools like Zoho not only do this, but also help in the automation of repetitive processes as well as provide informative analytics to help you make informed decisions.

Why Integrate Zoho and Elementor?

One of the setbacks of no-code platforms is integration, as highlighted in this article by Forbes. This matters a lot when it comes to improved productivity. Other ways that such integration gives you a boost include the following:

Automation

This is one of the major reasons why you should integrate Zoho with Elementor. Lead nurturing is a crucial part of your marketing strategy, as it provides a channel for you to accompany your prospects through their buyer's journey. The Zoho CRM makes this easy-peasy with its automation features. From the awareness stage to the decision stage, Zoho can help you automate the process of guiding your leads.

Predictions

Think of how beneficial it would be if you used a CRM that doesn't just dwell on past data but also shows you projections into the future about what time is best to convert some of your contacts… This will give you data-driven insights to make the best use of your marketing efforts. And that’s what Zoho offers you. With its powerful insights, Zoho not only shows you data on your contacts; behavior, it also predicts what they’d likely do in the future.

Improved Workflow

What sets Zoho apart from other CRM tools is that it has many features that appear as single software tools in other apps. This means you can do a lot on the platform without having to download other apps. It might even be the only app your teams need.

This is because other features like conference calls, schedule monitoring, and notifications make the Zoho CRM an all-inclusive software that makes workflow between teams as well as other departments easy. Why use multiple apps when one app does the job?

How To Integrate Zoho And Elementor

You can integrate Zoho CRM and Elementor using Zoho Flow – a platform that lets you connect two different platforms.

Your website’s user interface is a huge determinant of how well your website will convert leads. Thus, Elementor empowers you to create user-friendly and appealing website pages – without knowing one line of code.

What’s more? A Zoho-Elementor integration helps you attract, convert, and manage your leads in one smooth workflow.

Ready to tap into the wonders that a Zoho-Elementor integration can bring to your business? Contact our team of Zoho experts via the link below to learn more.