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Zoho PageSense Implementation, Support and Guidance

Get A Zoho PageSense Setup To Visualize Your Website's Metrics For A Successful Business Strategy

As a small or micro business owner, being able to track the activities of your web visitors is key to helping you realize your business goals. This is because you can discover which of your webpages are performing well, what people are spending time reading on your website, and the ecosystems you can create to transform visitors into paying customers. Tracking your web visitors’ actions will help you create informed strategies to optimize your website for the best results.

In tracking and visualizing activities on your website, you’re able to see how visitors engage with it, whether they completed a goal or they were close to completing it but left — for instance, if a customer makes it to the point of signing up to your newsletter but didn’t click the “sign up” button. You’re also able to know how many clicks your CTAs get.

It doesn’t stop there, as these insights show you your website’s best features and can help you optimize the points which your visitors engage with the most and the pages that aren’t performing well.

Tracking and visualizing your website’s metrics is key to deploying an effective conversion rate optimization strategy. As a small or micro business, you can’t afford to handle CRO with levity. A high conversion rate means you can do a high sales volume without necessarily having millions or hundreds of thousands of web visitors.

Excited to start tracking and visualizing your website’s key metrics? Whether you just launched your website or you’ve always owned one for long, Zoho PageSense is the tool you need to take advantage of.

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What is Zoho PageSense?

Zoho PageSense is a web analytics tool that doubles as a conversion optimization and personalization platform. It helps you measure your key website metrics, understand your visitors’ online behaviors, and gives them a personalized website experience to boost your conversion rate. Zoho PageSense’s different features and functions are all targeted at helping you get the best results: track your key website metrics, analyze your visitors’’ behaviors, optimize your website for better conversions, personalize user experiences and engage with visitors. Now, what are the features of Zoho PageSense?

The Features and Functions of Zoho PageSense

Zoho PageSense comes with a variety of amazing user-friendly functions with which you can measure your website’s effectiveness. These features are broadly classified into five functions:

Tracking

Analytics

Optimization

Personalization

Engagement

Tracking

PageSense’s tracking feature includes functions that allow you to set goals and key performance indicators for your web metrics and funnel analysis. Let’s look into these two categories, one after the other.

Setting Goals To Track Key Web Metrics

With PageSense, you can create goals through which you’ll track how effective each page on your website is. The thing is, you might have done everything right — with a solid inbound marketing strategy that’s generating decent traffic for you monthly — yet, you have little to nothing to show for your efforts in terms of converted leads and newly acquired customers. Then, you begin to wonder what the problem is.

Thanks to Zoho PageSense, you can create a set of actions for each page of your website that you expect web visitors to take. You can choose to set goals that record website conversions over time, and across countries, devices, and audience segments to measure your webpages’ performances against your business goals. So, if your business goal is to generate at least 20 new customers weekly, and your checkout pages have the highest bounce rate, you know why you’ve not been meeting up with your goals.

You can also track the number of clicks on any element across multiple pages and platforms like menus, CTAs, navigation tabs, or URLs to see how effective the button or CTA is. Furthermore, you can dig into deeper analytics to determine how much time your web visitors spend on each page, and also get a detailed report on how each goal is performing in terms of conversions.

Funnel Analysis

Zoho PageSense can help you track specific visitor interactions on your website to monitor the conversion funnels and define the visitor-to-customer journey by adding pages that contribute to this journey to see how many visitors go from being website visitors to meeting your set goals.

This function also allows you to track your website’s conversion funnel to find the pages with the most and least drop-offs. You can then address the hindrances on your visitor’s journey, and watch your conversion rate increase.

Analytics

The Pagesense analytics feature includes Heatmaps, Screen recording, and form analytics. These functions aim at helping you understand your website visitors’ behaviors to further optimize your website.

Heatmaps

Understanding how a visitor interacts with your webpages is easy with PageSense. All you have to do is set up a single heatmap to track where they click, how far down they scroll, and which parts they spend the most time on.

With heatmaps, you can see if your website gets the attention it deserves, and know what grabs a visitor’s attention and what distracts them. In addition,  scrollaps and attention maps give you a clear picture of where to place important elements like CTAs or announcements on your webpages. You can also filter reports to view the behavior of a specific set of visitors using predefined segments or create your own custom filters.

Screen Recording

This allows you to view overall what your website visitors do on each page. It provides you with playback videos of a visitor’s interaction with your website, what they did, how they navigated from one page to another, what actions they took, and the behavior of a specific set of visitors using predefined segments. You can also create your own customized filter.

By watching playback videos of your visitors’ navigation on your website, you gain insights into whatever difficulty they come across in interacting with it and this would help you make better layouts to optimize for the best results.

Zoho PageSense helps you make better user interface and user experience decisions. And since these two design branches significantly impact how well your website converts, features like the screen recording are vital to helping you operate a high-converting website.

Form Analytics

Whether it’s your footer-page forms, pop ups, or gliders, forms play a vital role in  lead generation and data collection. Therefore, using the Zoho PageSense form analytics feature will give you insights into how visitors fill out a form on your page, the fields they hesitate to fill, and fields that show them the exit gate, among other vital pieces of information.

These insights enable you to optimize your forms to increase the number of submissions and through the data collected from your forms, you can make informed decisions for your business. With Zoho PageSense’s form analytics feature, you can uncover issues and get data on problems faced by visitors when filling out your website forms, track how many website visitors started filling out your form, and how many actually submitted it, thereby gaining insights into the data types that visitors are often reluctant to share.  

Optimization

After setting goals, tracking website metrics and form metrics, and watching playback videos of visitors’ interaction with your website, what’s next? The purpose of tracking and gaining these insights is to provide you with information on how you can optimize your website for the best results.

Zoho PageSense comes with some amazing optimization features, which are A/B Testing and Split URL Testing.

A/B Testing

You’ve gotten insights from the website metrics and you’ve made some changes, but you can’t seem to guess the one that would bring more conversions.

Zoho PageSense takes the guesswork out of your website optimization efforts, thereby significantly increasing your conversion rate. This is all thanks to the A/B testing feature.

The Zoho PageSense A/B testing feature is a uniquely intuitive visual editor​ that helps you edit mobile, desktop, and tablet versions of your web page from one window. If you’re not even a developer, you can create web page variations using the drag-and-drop visual editor.

You can also track how each of the variations is doing as it allows you to enable heat.aps within each test, and its detailed reports guide you stat-by-stat through your web page’s performance which gives you insights into why a particular variation wins over the others.

Split URL Testing

Changing a website’s layout altogether can make or break deals for you. It’s a risky undertaking, especially if you don’t have the right data and insights to back your decision. However, the Zohi PageSense split URL testing feature allows you to split layouts into separate URLs and compare their performances to identify which brings the maximum conversions.

Personalization

Zoho PageSense allows you to give each user a personalized experience on your website. With this feature, you can completely personalize a visitor’s website experience based on demographics, acquisition channels, past behavior, browsing pattern, the actions performed by the visitor, and more. You can also deliver personalized content to every visitor based on their demographics, the weather stats from their region, and browsing patterns.

Beyond what you can do for your web visitors, you can also get a consolidated report of how each of the experiences you’ve created for your user segments is performing in terms of reach, visits, conversion rates, and overall improvement in revenue. With this, you can optimize your poorly-performing experiences to boost conversion rates and double down on the promotion of your high-performing experiences.

Engagement

Conversion is much more an engagement game than it is an attraction game. It doesn’t stop at grabbing the attention of your target audience. If you don’t have the strategies to sustain the attention, you may experience a high bounce rate and poor conversion rates.

Zoho PageSense has features to help you engage your web visitors. These features are: polls, push notifications, and pop-ups, and they allow you to spell out conversions.

Polls

With PageSense’s polls, you can create on-site and in-app polls, ask open-ended questions, run NPS and conduct Likert scale surveys, and more to get customer views and feedback with which you can then analyze and make your website or product better.

You can also view the response of every visitor who fills out the poll. With Zoho PageSense’s word clouds and charts, easily see a compilation of all the responses instead of combing through thousands of individual answers. The word clouds and charts will also come in handy for open-ended questions, as you’d see the most recurring words across all your responses. This way, you’re getting more qualitative feedback on what your web visitors and users think, without necessarily putting the words in their mouths.

Push Notifications

With Zoho PageSense, you can strategize push notifications to boost your business’s conversion rate by intuitively engaging with visitors even when they aren’t on your website. Grow your subscription list with a single-click opt-in using push notifications. And of course, you can monitor how a push notification contributes to website conversions over time while identifying the time of day, devices, and countries that bring you the most engagement.

Pop-ups

With this PageSense feature, you can drive visitor engagement and generate more leads by creating, customizing, and delivering pop-ups that grab the attention of your visitors and increase your subscriber base, leads, and turn them into customers which and overall increases sales.

Another tactic is to create exit intent forms using pop ups. These forms can help you mitigate your burn rate, as they’d appear the moment the user wants to quit your webpage.

There are also various tools you can integrate with Zoho PageSense to give you a unified view of your website’s data, with which you can make more informed marketing decisions. Some of these tools are: Google Analytics, Google Ads, KissMetrics, Intercom, Google Tag Manager, Zoho Sites, and Mixpanel.

Why Choose Zoho PageSense for your Business?

There are many reasons why you should use ZohoPageSense for your business instead of others. Some of the arguments for this product are:

  • Unlike other CRO platforms, ZohoPageSense gives you complete access to sophisticated testing features, all-around customer support, and a dedicated account manager across all plans. Choose Zoho PageSense if you need power-packed features. On other platforms like VWO, you have to pay for additional features, Zoho PageSense’s pricing encompasses all features and integrations.
    Choosing Zoho PageSense means you can cut your customer acquisition expenses by a significant rate, since the product will provide you with insights that will help you convert more of your web visitors.
  • Zoho PageSense enables tracking codes that don’t slow down your website or make it flicker. Conversion rate optimization is a tough field to delve into because some of the plugins and widgets you may need will slow down your website, and a slow website is tantamount to poor conversion rates.
    However, Zoho PageSense offers you extensive features without the burden of a slow website. You can serve variations of your website faster when running A/B and split URL tests. You need not worry about your site load time or flicker affecting your visitors’ overall experience.
  • The Zoho PageSense intuitive interface lets you set up and launch experiments without being overwhelmed by options and choices. All distractions are removed to make sure you have all the testing tools at hand so your focus remains on creating high-quality tests.
  • Zoho PageSense’s heatmaps are dynamic, which means you can gauge how visitors are interacting with both static and dynamic elements on your webpages. This, in turn, will help you deliver a personalized experience to each segment of your target audience at each stage of the buyer’s journey.
  • Zoho PageSense allows you to create customizable targeting and run tests on the most niche audience types with customizable targeting options such as JS variable, query parameter, and location.

What Are The Competitors Of Zoho PageSense?

Zoho PageSense has a long list of competitors, some of which are: VWO, Hotjar, Smartlook, Instapage, LogRocket, Heap, Dynatrace, ClickFunnels, Woopra, Lucky Orange, among others.

However, verified users on trusted rating sites like G2 consider Zoho PageSense as easier-to-use and quicker-to-reach-ROI than its competitors.

It’s rare to find a CRO and customer journey mapping tool that’s as robust with its features, extensive in its integration options, yet affordable and easy-to-use like Zoho PageSense

Why Choose QuakeCinch for Your Zoho PageSense Implementation, Support and Guidance?

There are many Zoho partner agencies out there, and some will make unrealistic promises to you. As you browse the pages of some of these partners, you’d be able to tell that they’re more concerned about how many clients they can bring in than how well they can set up their clients for success.

QuakeCinch is different, and here are the things that stand us out from others:

Customer-focused services​

Our mission at QuakeCinch is to understand your business goals and create an ecosystem that allows you to pursue those goals effectively and generate the desired results for your business.

Expertise laced with experience​

We have both the expertise and experience to help you create what works, having worked with hundreds of small- and medium-sized businesses. At QuakeCinch, our services are not limited to helping you utilize the functions and features of the Zoho PageSense platform.

Result-focused and personalized set up and configuration

We will go over and beyond to create processes that will help you leverage the software and configure it in a way that will help you get the best out of it based on what you need to succeed as a business in your industry.

To use Zoho PageSense to your benefit, you need a configuration that takes into account your business goals, existing data, business size, audience type, business type, and current tech stack. Zoho PageSense has different pricing stages tailored to match distinct business sizes and goals.

Your business might need advanced Zoho PageSense features and intergations, or it might not. At QuakeCinch, we’ll help you tap into the features that matter and will see you achieve your desired results quickly and repeatedly drive success for you.

If you had previously hired a Zoho partner agency to configure your Zoho PageSense account but the setup is not driving you the results you need and you believe you can get more from the platform than what they did for you, QuakeCinch can help you clean up your Zoho PageSense dashboard and reconfigure it so the product works in a way that aligns with your business goals.

Continued Customer Support

At QuakeCinch, we walk the talk. We value customer relationships and you can rest assured that our team will be there to support you and help you take advantage of the latest Zoho PageSense features for your business success.

Extensive competitor migration

We also offer extensive competitor migration from pricey third-party software you currently use to the Zoho alternative. This way, we’ll help you select the right tech stack based on your business size, industry, and goals.

We’ll help you migrate from Hotjar, VWO, Heap, and other pricey competitors and third-party software without you losing your data.

A smooth onboarding process

QuakeCinch is not just concerned about helping you set up your Zoho PageSense account. We’ll also give you an onboarding tailored toward your team’s strengths and expertise.

This onboarding will allow you and your team members to understand how to leverage the personalized setup we made for you for your business’ success.

Setting up a basic Zoho PageSense account is a walk in the park and you could decide to do it yourself. However, one thing small and medium-sized businesses often discover is that their startup and configuration isn’t bringing them the needed results.

Getting a certified Zoho Partner with years of experience on board will help you get the best Zoho PageSense plan based on your business size, plans, data size, and goals.

Beyond selecting the best plan, QuakeCinch will also get you the setup and configuration that will help you generate meaningful results and ROI for your sales and marketing efforts.

Ready? Reach out to our team of Zoho experts now to get started with the first step!

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