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Zoho Commerce Implementation Support and Guidance

Turn Your E-commerce Business Into A Cash Machine With A Zoho Commerce Setup

E-commerce will continuously grow, as the world is becoming increasingly tech-savvy and the internet frenzy is getting on the high side. The interconnectedness of tech is getting more tight-knitted by the day, and with it comes the growing need for ease and comfort in people’s daily transactions, something that the e-commerce industry readily provides.


As e-commerce grows, China has registered itself as the utopia of the e-commerce boom, with reported sales of over $351 billion in 2021. The $35 billion that the US turned in as e-commerce sales in the same year, although gigantic in its own rights, pales in comparison to China’s figures. China’s feat wasn’t achieved overnight. And although there are lots of factors associated with the jaw-dropping figures, one thing stands out: Chinese e-commerce businesses massively adopted the building of delightful experiences and touchpoints into their customer experience.

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A recurring theme in these delightful experiences is the use of omnichannel engagement, which makes buying through social the norm and not the exception. Omnichannel touchpoints are vital for any business looking to leverage opportunities in e-commerce. You would want to build a platform that complements all your efforts on other platforms be it brick-and-mortar or social.

Admittedly, this can be challenging, especially for small and medium-sized businesses. You’ll have to deal with how to earn the trust of your prospects, and how to create a memorable brand identity that stands out from the competition, and to top it all, you have to figure out how your giant dreams fit into your tight budget. Fortunately, Zoho Commerce has a way of turning these challenges into opportunities.

Whether you just heard of Zoho Commerce or you’ve been contemplating building your e-commerce platform with it, this article will walk you through all you need to know about the product and why it’s the best option for you. Let’s dig in!

What is Zoho Commerce?

Zoho Commerce is a platform that contains all the tools and features you need to create a delightful digital experience for your customers as an e-commerce business. It comes with tools that help you build a website, accept orders, track inventory, process payments, manage shipping processes, market your brand and analyze data to make informed business decisions. With these, you get access to a repository of kits that you can deploy to tap into to record chart-topping sales and drive a compounded increase in your monthly recurring revenue.

With Zoho Commerce, you no longer have to worry about reaching out to your prospects or how to engage them meaningfully. It touches on every part of your business that counts and helps you in being a better business owner that is in tune with the modern demands of your industry.

Features and Functions of Zoho Commerce

You would probably be curious to know how Zoho Commerce delivers on all these lofty promises by now. You might even think there are no substantial results to back those claims up. After all, there are so many tools out there that are all bark, no bite. To allay all your reservations, we will go over the major features that can be found on Zoho Commerce and how these features are relevant to your business. The features have been summarized into 6 points and you will find them below.

Website Building Features

A website lies at the core of your online business. It’s the pillar on which all other aspects are built, hence, it’s simply indispensable. However, having a website is basic. If you want to get the results that you want, you need to make yourself visible on the internet.

Have it in mind that according to Internet Live Stats, there are over 1.9 billion websites in the world currently and the number keeps increasing within milliseconds. However, for every search entry on Google, only 10 pages make it to the first SERP. The competition out there is tough, but with Zoho Commerce, you’ll gain access to the tools to build your website in a way that positions it to rank for the right results if you do your SEO game right. Zoho Commerce takes SEO requirements into consideration, and that means you will be provided with resources to build a website that is SEO-friendly. This cuts across factors such as Google Core Web Vitals.

It’s one thing for your website to be discoverable on search engines, it’s another thing entirely to be able to keep your visitors long enough to convert them when they come visiting. To do this, you need a website that is visually appealing and proactively takes into consideration the needs of the average web visitor. Zoho Commerce helps you do this by offering different templates that you can easily modify to suit your preference.

With the simple drag-and-drop feature, you can design your website with the right aesthetics that please you. You can also make it easily accessible to your visitors by adding multiple currency options, a storefront that stands out, and product highlights for your most popular products. Furthermore, you can create landing pages for specific campaigns and high-ticket products that may need more persuasion for better conversion. Zoho Commerce leaves no stone unturned and you can do all these without writing any code.

Product Cataloging

Your products need to be spotlighted while taking into consideration the preferences of your customers. This means you need to exercise proper management of your online store. This should reflect the values you would want to imbibe in a physical store that will make you arrange and organize products according to the way you want them to be seen and when you want them to be seen.


Zoho Commerce infuses some elements of effective product management by making it easy for you to add products to your website with a click. Visual elements such as pictures can also be added to boost your SEO efforts and further increase your chances of convincing your web visitors to buy.

 
Once you’ve added your products, you can sort them according to categories and batches by assigning unique identifiers to each one of them. These can be serial numbers that will represent each item in the catalog. This will prove to be a great way to monitor your products by letting you know the items that have been sold, the ones that were returned, and the ones that are left in the catalog

Orders and Payments

It’s a common mistake to fall under the impression that your customer’s journey will always be from store to checkout. Sometimes, the case can be different as your customers take different paths that diverge from the ideal. There will be cases where carts will be abandoned. Nothing to fret about, even large companies experience this. There will also be occasions where products will be returned or some other issues during shipping. It’s advisable to prepare for these unusual scenarios, and having a system that helps you track orders and payments will come in handy.

You can also achieve so much more when you give some level of control to your customers. People don’t particularly enjoy being controlled that much, so when you bring them into the decision-making process, you give them a sense of ownership. Zoho Commerce helps you do this by implementing member profiles. With these, your customers can manage their orders, check order histories and leave product reviews. This way, you can begin to forge a healthy relationship with your customers and gradually build a community of brand ambassadors and rich user-generated content. It will also serve as a good way of increasing your customer lifetime value.

Inventory and Shipping Made Easier

As with every process that requires proper attention, the devil is in the details. Inventory and shipping appear to be a different kind of wild when operating online businesses. For shipping, there are so many things that can be out of your direct control, thereby increasing the chances of something going wrong. Inventory, on the other hand, can be taxing, and when a proper system is not created to ensure up-to-date record-keeping, it can cause confusion and severely affect your brand image.


Being your partner in success, Zoho Commerce helps you to connect with your shipping carriers seamlessly. This is done by integrating your website with shipping platforms. With this, you’ll able to exercise some coordination as you can define the shipping zones you’ll serve as well as the exact delivery time.


In a similar vein, you can also integrate with different payment gateways that help you process payments fast. The ability to integrate with different popular platforms ensures that you cast your net wide to capture the different preferences of your prospects.


When it comes to inventory keeping, we all know that it can be a taxing venture to do manually, so, why not automate it to make things easier? This is what Zoho Commerce does for you and it takes the burden of having to manually update your inventory off your back.

Marketing Features To Help Position Your Business

Marketing is an integral part of your online business, whether you do it right or not. And looking at the peculiarity of the digital age where every business is competing to be in the face of the prospects, it’s important to get yourself some tools that give you an edge over the competition.

With the marketing tools embedded in Zoho Commerce, you can turn your sales and marketing efforts into a matching couple. One of the tools that you’ll gain access to through Zoho Commerce is Zia, an AI assistant that helps your customers with their shopping experience. With this, customers can get recommendations based on their previous shopping history and navigational patterns. When your customers can easily find what they are looking for on your website, it gets easier to get them to buy your products.

As mentioned earlier, abandoned carts are a menace faced by both big and small businesses, but there are ways to reduce them. One of those ways is a Zoho Commerce tool that helps you send personalized emails based on the information gotten from your website on people that have items they are yet to checkout. Omnisend reports that the conversion rate for such emails could be as high as 39%. Imagine converting 39% of the 90% that previously abandoned their carts. That would be a real game-changer and figure-changer.

Another option you can explore with Zoho Commerce that also borders on personalization is advanced coupons. This allows you to offer targeted discounts that are relevant to the buying behavior of each customer. You can also set up conditions on how long you want it to last and the number of times it can be used. This initiative will help you gain the loyalty of your customers as they’d see you as a business that cares and is concerned about them.

With the ability to explore multiple touchpoints with your marketing, Zoho Commerce places you at a vantage point to maximize marketing channels.

Advanced Reporting and Tracking Features

Without the right feedback, businesses are blind. How do you know what works and what doesn’t if there are no effective channels to collect what your customers actually do on your website? With the right data and information, optimization of your processes becomes easier. Business is supposed to be two-way communication between sellers and buyers, and with Zoho Commerce’s advanced reporting features, you can get factual and unbias feedback on your customers.


One of the ways Zoho Commerce helps you collect reports is the use of heatmaps and scroll maps which can be deployed for personalized marketing. Through these, you can monitor the surfing and scrolling behavior of your website visitors and users to know the sections or products on your website that are getting the attention of your visitors and how to consequently make the most of such sections. The same thing is applicable to the parts that are not getting the click as well. You can begin to make informed decisions on how to make them perform better.


With the up-to-date statistics provided by Zoho Commerce, you need not base business decisions on assumptions as you can get factual data in real-time to understand how your business is performing and how to optimize its performance to generate results that align with your envisioned goals.

Why You Should Choose Zoho Commerce For Your Business

There are often contexts to be considered when acquiring a platform to host your online business. It doesn’t end with features; you need to make further considerations to confirm if such a platform will suit the plans you have.

 
You’ll need to do an honest assessment if the platform will help you achieve your set goals or whether it will be a white elephant project. Here are some reasons why Zoho Commerce might be the e-commerce platform of your dreams.

User-friendliness

Zoho Commerce is a no-code platform, hence it is big on usability. Understanding that a lot of the users likely come from a non-technical background inspired Zoho to make the product with an easy user interface that simplifies navigation and working on the platform. With a simplified tool in your hands to achieve so much, you can save the time that would have been lost trying to figure out how things work.
In some cases, users don’t get to experience the full potential of a tool simply because the functions are not intuitive. It is different for Zoho Commerce, as all the features are laid bare and made appealing.

Multi-channel Support

Support is another crucial factor that businesses need to consider when making a choice on platforms. A question you might want to ask is how robust are the support systems. For Zoho Commerce, you have a number of options to choose from varying from live chats, calls, and emails.
A cool thing is you have a support agent take over the controls remotely to fix whatever issue you might have if you are not getting the hang of it. Rather than have long days of downtime, you can bounce back in no time.

Integration

Like every Zoho application, Zoho Commerce also comes with a wide range of integration options. This allows you to control different facets of your business in one dashboard. Businesses that are already using any app in the Zoho stack will find this really helpful as they can connect these apps without incurring additional costs.

Competitive Price

Cost is a big consideration for small and medium-sized businesses. While it’s awesome to have big dreams for your business, money is always a limiting factor. While the big businesses have deep pockets to acquire whatever tools and toys they want, you simply have to be prudent in your spending by opting for a tool that offers value in larger proportions than it costs. This is what Zoho Commerce does, thereby helping businesses like yours fight fair in the industry.

What Are The Competitors Of Zoho Commerce?

In the e-commerce space, there are a number of competitors with Zoho Commerce that offers similar services. Some of those include Magneto OpenSource, Shopify, Wix eCommerce, WooCommerce, and Ecwid.


As against Shopify’s 6 shop templates at $29/month, with $22/month, you gain access to over 24 shop templates from Zoho Commerce. Also, Zoho Commerce offers custom fields on product pages, allows you to pick your data center, and has all added functionalities built in for free. Furthermore, it has live carrier shipping rates on all its plans, which is not so on Shopify.


Compared to WixCommerce, which starts at $27/month, with just $22, you get advanced accounting functionalities, product reviews, AI-fueled product recommendations, live carrier shipping rates, and the option to choose your own data center — all from Zoho Commerce.

Why Choose QuakeCinch for Your Zoho Commerce Implementation and Support?

There are many Zoho partner agencies out there, and some will make unrealistic promises to you. As you browse the pages of some of these partners, you’d be able to tell that they’re more concerned about how many clients they can bring in than how well they can set up their clients for success.
QuakeCinch is different, and here are the things that stand us out from others:

Customer-focused services​

Our mission at QuakeCinch is to understand your business goals and create an ecosystem that allows you to pursue those goals effectively and generate the desired results for your business.

Expertise laced with experience​

We have both the expertise and experience to help you create what works, having worked with hundreds of small- and medium-sized businesses. At QuakeCinch, our services are not limited to helping you utilize the functions and features of the Zoho Commerce platform.

Result-focused and personalized set up and configuration

We will go over and beyond to create processes that will help you leverage the software and configure it in a way that will help you get the best out of it based on what you need to succeed as a business in your industry.

To use Zoho Commerce to your benefit, you need a configuration that takes into account your business goals, existing data, business size, audience type, business type, and current tech stack. Zoho Commerce has different pricing stages tailored to match distinct business sizes and goals.

Your business might need advanced Zoho Commerce features and integrations, or it might not. At QuakeCinch, we’ll help you tap into the features that matter and will see you achieve your desired results quickly and repeatedly drive success for you.

If you had previously hired a Zoho partner agency to configure your Zoho Commerce account but the setup is not driving you the results you need and you believe you can get more from the platform than what they did for you, QuakeCinch can help you clean up your Zoho Commerce dashboard and reconfigure it so the product works in a way that aligns with your business goals.

Continued Customer Support

At QuakeCinch, we walk the talk. We value customer relationships and you can rest assured that our team will be there to support you and help you take advantage of the latest Zoho Commerce features and functions for your business success.

Extensive competitor migration

We also offer extensive competitor migration from pricey third-party software you currently use to the Zoho alternative. This way, we’ll help you select the right tech stack based on your business size, industry, and goals.

We’ll help you migrate from WixCommerce, WooCommerce, Shopify and other pricey competitors and third-party software without you losing your data. 

 

A smooth onboarding process

QuakeCinch is not just concerned about helping you set up your Zoho Commerce account. We’ll also give you an onboarding tailored toward your team’s strengths and expertise.


This onboarding will allow you and your team members to understand how to leverage the personalized setup we made for you for your business’ success.


Setting up a basic Zoho Commerce account is a walk in the park and you could decide to do it yourself. However, one thing small and medium-sized businesses often discover is that their setup and configuration aren’t bringing them the needed results.

 
Getting a certified Zoho Partner with years of experience on board will help you get the best Zoho Commerce plan based on your business size, plans, data size, and goals.


Beyond selecting the best plan, QuakeCinch will also get you the setup and configuration that will help you generate meaningful results and ROI for your sales and marketing efforts.


Ready? Reach out to our team of Zoho experts now to get started with the first step!

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