Why You Need Zoho Marketing Automation For Your Inbound Marketing

A Zoho MarTech Agency

Why do you need marketing automation? What specific business goal does marketing automation help you achieve?

Don’t you routinely get tired of looking for prospects? It’s no news that customers are the only way to profitability. Although you can sell new products to old customers and profit, creating new services and products is no child’s play. It takes lots of time, effort, and dedication to produce quality, value products.

Alternatively, you can always target new prospects and sell existing products, which is comparatively more straightforward. But if you’ve been in the game long enough, you’d know that targeting new prospects can be very tiring and burdensome.

Let’s face it: you’d burn out if you keep chasing clients all over the internet. But you don’t have to. With the help of marketing automation, you can have your hands off and still get a high influx of clients just as much as you want!

Why shouldn’t businesses like yours implement automation as efficiently as that? Here’s everything you need to know to get started right away.

Understanding Marketing Automation And How To Optimize It

By definition, marketing automation means leveraging technology to manage marketing processes adequately. Additionally, it can also oversee multifunctional campaigns on as many channels as you please. The entire process is governed by the software automatically. As a result, you can ride the waves, hands-off.

Marketing automation helps businesses target their ideal clients using automated messages on different channels such as email, social, text, and web. The software sends these marketing automated messages, and nothing would change that, even if you had an emergency. These automated marketing messages follow a set of instructions that are called workflows.

Workflows are templates or custom-built messaging created from the ground up by you. These templates would be messages that target your ideal clients. The messages, however, can be modified mid-campaign if you need to tweak them for better results.

Marketing automation helps in generating, scoring, and nurturing leads. It can also help you track or measure the ROI on campaigns. In essence, marketing automation saves time and the cost of lead generation. You don’t have to put in extra hours depriving yourself of a sound sleep when you need it. Marketing automation is a sure bet in that aspect as it will help you reach out easier and quicker than doing it yourself or having your employee do it.

What Does Marketing Automation Do?

No definition captures what marketing automation is. It’s continuously improving on what it could do and adding more features to the list of its can-dos. In its simplest form, marketing automation is a set of organized tools with a technical design that reduces and simplifies time-consuming responsibilities and activities of marketing and sales roles.

It automates the lead qualification processes. As a result, it creates a hub for digital campaign automation and creation. The essence of this automated process is to simplify heavy tasks associated with successfully running a business.

With solid marketing automation in place, you can execute a complex digital marketing strategy without overseeing it or manually pressing send every time on each campaign.

Is Marketing Automation Important For Zoho Inbound Marketing?

It depends! If you are more hands-on and want all or some part of inbound marketing strategies to operate manually, then, marketing automation might not necessarily be for you. But if you don’t mind having the entire operation automated and are motivated to see the result in the shortest time possible, then, marketing automation is for you, no doubt.

By looking at a list of pronounced challenges businesses face, we know beyond doubt that keeping existing customers engaged and generating leads is a top priority. But alongside these goals, enterprises face an overload of collected data. It’s always a struggle to put collected data to use because sometimes, there’s just too much data for anybody to process.

Marketing automation software can easily take on the challenge of appropriately using your collected data.

As effective as marketing automation tools like Zoho are, it’s a shame that businesses are not putting them to use. The few who do believe that marketing automation tools are middle-of-the-funnel tools that should be ideal for nurturing leads with automated email sequences. This approach usually leads to an inconsistent sales experience for prospects as they move through these sales funnels, since the prospects are forced through an imaginary sales funnel with pseudo touchpoints and charts content. This model does not approach the prospect’s needs but instead places them on a diet of repeated ordinary content.

If you’d implement marketing automation at all, then it should be thoughtfully done and introduced to the customer’s lifecycle stages. Diligently integrated marketing automation breeds fertile ground for long-term, healthy, and quality relationships with your customers.

Best 6 Marketing Automation Practices For Your Business?

Marketing automation has a handful of advantages. And, when coupled with the best marketing automation practices, there’d be no limit to what you can achieve with it. Here are the best six these marketing automation practices:

Define your goals

There’s no point using marketing automation if you have no clue what you intend to achieve with it. Thus, you need to define your marketing automation goals and ensure these goals align with your overall inbound marketing goals.

Then, justify these goals with numbers. How many prospects do you expect to find? What is the conversion rate you desire, and how soon do you expect it?

Visualize it

With the aid of a detailed diagram, replicate your marketing automation workflow to reveal the big picture and fundamental objectives of the operation to your organization.

Create your content strategy

Start by building your content library and adding interesting and relevant messaging that is targeted towards your ideal client.

Database segmentation

Examine your customer’s data. Who is your ideal audience? Who best resonates with the message you are prepping? When you find that out, you have to make these data into segments to profile your ideal prospect. Database segmentation helps you focus squarely on the type of customers you want, thereby creating workflows that would generate optimal results.

Work with other teams too

A marketing automation strategy wouldn’t only affect your role; it’s bound to affect different groups in your company or business. So, getting everyone’s input would do you good. You need cross-functional roles to ensure that your marketing, sales, and customer service teams sync and work hand-in-hand.

Use a slow rollout

Don’t deploy everything you’ve got immediately. Be strategic about it. You could start with testing a few prospects to see how they react to your strategy. If anything goes wrong, fix it, and roll out again. Testing and optimizing are integral parts of any successful marketing automation process. That’s why you need a flexible marketing tool like Zoho which would allow you to make the needed changes.

Inbound Marketing Powered by Zoho MarTech

If you have experience with Zoho’s marketing software stack ( MarTech ) and understand this inbound marketing strategy foundations, you have a very powerful marketing starter pack ready to be configured and unleashed!

QuakeCinch can always help with your Zoho Marketing initiatives, just reach out to us!!